Mimicri

Mimicri Logo

Monochromatic variant

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Dark

Builder UI

Node-based block builder

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Dark

Brand Guidelines

Graph

Accent colors correspond to both modes

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Dark

Screens

Builder Mode

Functionality of Builder Mode

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A completed main builder screen. In the bottom menu, back and forward actions allow users to undo and redo any block they add. The run function allows them to go through the mimic and check for errors. When a block is selected, users can also edit and delete them as they wish.

When a block is held it enables the Tapback action allowing a user to edit, delete, or copy the block. Copy mechanics allow you to specifically select the single block or the sub blocks underneath it.

When the Run function is enabled, Mimicri will search through the build scanning for incomplete actions or functions before allowing a user to invest or finalize a Mimic.

In this case, a proportioned weight block under the Else statement did not align to 100%. Fixing this would mean either changing the 50% weighting to 100% or adding new weight blocks that matched up to 50%.

Building out an If/Else statement allows a user to enact trades only if they match certain criteria. In this case, actions under this If/Else block would only follow through if the current price of PLTR was greater than a fixed value (i.e. $400) or if it matched a function (i.e. Relative strength index of an adjacent asset).

Adding a new card is as easy as dragging the floating action button to any available space. Haptic feedback and visual cues ensure whether you want to add a new independent block or whether you want to add a new block as a sub block of an existing one.

There are five variations of blocks: assets, groups, weights, if/else statements, and filters.

Home Screen

Slides

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The main home screen allows you to view your positions, as well as track their relative performance to existing index ETFs like SPY.

Users can view profiles of politicians, their trade histories, most frequently bought and sold stocks, and map out their patterns.

Investing in a mimic allows you to choose flow types, held indexes, order types and trade limits. Since politicians have 45 days to announce any trades under the STOCK Act, limits are generally recommended in order to ensure purchases are within fair value. Additionally, submitted orders can be held in indexes like SPY until a politician makes a trade in which case cash will be transferred over to any stocks a politician buys. Users can also filter out specific stocks commonly bought by politicians if they prefer not to buy them.

Users can build watchlists for politicians, hedge funds and C-level executives. Notifications on any trades when they occur can be set as well.

Users can check metrics such as average trailing times, last traded dates, and top traded sectors of politicians.

Easily filter out searches and search for a specific assets, Congressman, Mimicri community build, or hedge fund.

In Discover, you can view political and industry figures that have had the most or least trading activity, as well as view stats like the overall comparative gains of Congress against indexes

Users can sell any stock held by a politician or executive immediately without waiting for an automated sell.

Logo

We recognized early on from brainstorming sessions that the logo needed to convey the app's mission statement of redrafting existing power structures and hierarchies.

We initially dismissed the pyramid motif as clichéd, and there might still be some truth to this. However, a truncated pyramid shed of its apex kept coming back to us as a clearcut symbol. Thus, we decided to castrate the pyramid of its top.

The wordmark needed to complement the elongated pyramid form. After much deliberation, we decided on a custom build of Aero Medium. We appreciated its taller x-height and lack of emphasized ascenders and descenders which gave the type a more substantial presence in conjunction with the logoform. Each letter's stem maintains equivalent width, which lended to an even and smooth flow across the letterforms.

Typography

Choosing a typeface was difficult as we needed to select a polished san-serif family for an application that relied heavily on alphanumeric information, yet would fit perfectly when scaled on large-scale collateral like posters or billboards.

We chose LL Akkurat Regular and Bold for their excellent legibility and compatibility with both larger headlines and smaller text for mobile interfaces.

Palette

A proper palette also posed a challenge, as it required selecting colors that would be appropriate foreground colors for both light and dark mode variants, as well as ascribing instant recognition for each of the different nodes.

We knew green and red were used as universal positive and negative indications respectively. Brighter accent colors like orange and blue were used to signify specified actions on the Builder screen.

Build

The challenge was to build a full node based automation trader within the confines of a mobile layout. Based on competitive research, though other automated trading apps existed primarily for desktop, no true node-based builders existed on Apple and Android devices.

A floating action button was the solution to creating this feature intuitively without risking tap fatigue. It allows a drag and drop mechanism with haptic feedback to enable placement of blocks properly. Pressing and holding on blocks enables Tapback functionality to easily copy, edit, delete or replace a block.

Prototype + DS

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Mimicri is a new trading platform built to leverage the playing field in retail trading. Seamlessly copy political and institutional plays by automating their trades. So trade like the greatest to do it... your elected representatives.

Brand Guidelines

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